The key to successful social media campaigns

The key to successful social media campaigns

SalamaTech’s very own Dana Hourani was featured on al.souria.net (a popular Syrian news and culture website), and she explains the key to developing successful social media campaigns. Hourani says that social media campaigns that drive change, whether physical or awareness raising can be well worth doing, even if takes a great deal of work. Understanding the realistic impact of social media campaigns is essential here, knowing that these campaigns might not end civil conflict or save lives on a daily basis gives the user a realistic approach to starting a successful campaign. General elements of successful campaigns entail careful planning, having clear realistic goals and knowing the targeted audience.
Asking the right questions about the target audience such as what language do they speak? or what is their usual tone on social media? do they use Facebook the most? or some other social media platform?
Another element to get attention online for your campaign is through finding the right influencers, people who might sympathize with your cause and would be inclined to promote you to their followers.

The complete article (in Arabic) can be found here.